“STRATEGI PENGUATAN IDENTITAS MEREK BERBASIS STORYTELLING AROMA SEBAGAI STRATEGI PENINGKATAN DAYA SAING UMKM PARFUM ‘POEM’”, mla, vol. 5, no. 1, pp. 54–67, Jun. 2026, Accessed: Jun. 16, 2026. [Online]. Available: https://jurnal.amalinsani.org/index.php/mulia/article/view/33